Brazil · Story · Regulation
Brazil implements new consumer service regulations
Brazil's government has introduced new consumer service rules mandating human interaction and service cancellation options, effective November 2, 2026.
Running story — the local press covered it again on 2 November 2026.
The story so far as of 2 November 2026
On October 13, 2026, the Brazilian government published a decree mandating new rules for consumer service centers, requiring human customer service from 8 a.m. to 8 p.m. daily. These rules, effective in 20 days, aimed to enhance customer service experiences. On November 2, 2026, the new rules came into effect, mandating human interaction during specified hours, including weekends and holidays, and requiring at least one digital channel operating 24 hours. The regulations apply to sectors such as telecommunications, energy, aviation, and banking.
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Coverage, day by day
- Regulation
New SAC rules mandate human interaction
Impact Telecom, energy, and banking firms must adjust operations to comply with new SAC requirements.
- Regulation
New consumer service rules published
Impact Retailers and service providers must adapt to new consumer service regulations.
Sources: Extra ↗, O Globo ↗, Folha de S.Paulo ↗
Sources in this story
Sources: each headline links to the original article on the publisher's site.